"Let's begin with Franklin's entrepreneurship. It was not only remarkable for his era; it was remarkable for any era. While in today's grandiose era of capitalism the word "entrepreneur" has come to be commonly associated with those who are motivated to create new enterprises largely by the desire for personal wealth or even greed, the fact is that entrepreneur simply means "one who undertakes an enterprise," a person who founds and directs an organization.

But at its best, entrepreneurship entails something far more important than mere money. Please do not take my word for it. Heed the words of the great Joseph Schumpeter, the first economist to recognize entrepreneurship as the vital force that drives economic growth. In his Theory of Economic Development, written nearly a century ago, Schumpeter dismissed material and monetary gain as the prime mover of the entrepreneur, finding motivations like these to be far more powerful: (1) "The joy of creating, of getting things done, of simply exercising one's energy and ingenuity," and (2) "The will to conquer: the impulse to fight, . . . to succeed for the sake, not of the fruits of success, but of success itself." --John C. Bogle, Capitalism, Entrepreneurship, and Investing. The 18th Century vs. the 21st Century Remarks by John C. Bogle Founder and Former Chairman, The Vanguard Group

"The (AE&T) class is the first of its kind to incorporate art, technology and business." --Chapel Hill Herald

Warren Buffett writes, "Both the ability and fidelity of managers have long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ addressed this subject, speaking (Luke 16:2) approvingly of .a certain rich man. who told his manager, .Give an account of thy stewardship; for thou mayest no longer be steward.. Accountability and stewardship withered in the last decade, becoming qualities deemed of little importance by those caught up in the Great Bubble. As stock prices went up, the behavioral norms of managers went down. By the late .90s, as a result, CEOs who traveled the high road did not encounter heavy traffic. Most CEOs, it should be noted, are men and women you would be happy to have as trustees for your children.s assets or as next-door neighbors. Too many of these people, however, have in recent years behaved badly at the office, fudging numbers and drawing obscene pay for mediocre business achievements. These otherwise decent people simply followed the career path of Mae West: .I was Snow White but I drifted. . ." --Warren Buffett, BERKSHIRE HATHAWAY INC. annual report, 2002

The system of private property is the most important guaranty of freedom, not only for those who own property, but scarcely less for those who do not. -- Fredrich August von Hayek, Nobel Laureate in Economics

The moment the idea is admitted into society that property is not as sacred as the law of God, and that there is not a force of law and public justice to protect it, anarchy and tyranny commence. -- John Adams

THE HJEF "HERO'S JOURNEY RENAISSANCE" SCHEDULE OF EVENTS 1 PM: THE SKIP PRESS HOUR Skip's screenwriting class is taught on over 1,000 campuses. A bestselling author/screenwriter/script consultant, Skip Press has worked on more projects than the rest of us combined--he'll tell you all about it, while discussing his latest rocking book, The Complete Idiot's Guide to Screenwrting. With a last name like "Press," and with all the books he's written, it's easy to confuse Skip with a publishing house. Come join a mentor to many for an hour. 2 PM: LEONARDO DA VINCI'S ROBOTS moderated by Molly Lavik The Italian Cultural Institute and Mentorography presents Leonardo da Vinci and the New Frontiers of Robotic Technologies. Keynote speakers for the panel will be Mark Rosheim and Carlo Pedretti. Mark, a distinguished robotics engineer, spent five years using Leonardo's detailed observations to inspire actual robots. Carlo Pedretti, Rosheim's mentor, is considered to be the greatest living expert on Leonardo. Click to enlarge Leonardo's sketches. Leonardo da Vinci foresaw the future more than 500 years ago with his visionary drawings--he is thought to have drawn and built the world's first robot, shortly before he painted The Last Supper in 1495. His sketches lay lost for four centuries until recognized in 1975 by Leonardo scholar Carlo Pedretti. Now his 15th-century plans are set to become a 21st-century reality in the form of "anthrobots," robots that are human-like. The panel will explore the possibilities behind Leonardo's robotics and in particular a drawing of a programmable cart automation that may have been the world's first self-propelled vehicle--a type of "clockwork car" powered by wound-up springs. The initial breakthrough with Leonardo's Programmable Cart occurred with Carlo Pedretti understanding the drawing as an automata (robot) not large enough for a person to ride. Pedretti also discerned large springs underneath the large gears in the main drawing. Building on this concept Mark Rosheim spread all the relevant pages of Leonardo.' drawings quite literally on his living room floor and looked in future centuries for clues. The ensuing late night calls to his Mentor Pedretti had miraculous results. Piece by piece Mark put the clues together. This panel will highlight the discussions between Mentor and protégé as they solved the mystery behind Leonardo's Programmable Cart. 3 PM: HERO'S JOURNEY NETWORKING / BUSINESS PLAN AWARDS / CONVIVIALITY Join the panelists and attendees for a Hero's Journey Networking session in the adjacent cafetaria and patio immediately following the business plan awards. The Princeton Club of Southern California will also be meeting/mingling. 4 PM: THE TRICKSTER ARCHETYPE IN THE HERO'S JOURNEY Brooks Ferguson interviews Craig Titley Brooks Ferguson (producer The Nightmare Before Christmas, Ed Wood, Little Women, and Titanic) and Craig Titley (writer of Cheaper by the Dozen and Scooby Doo) In Joseph Campbell's Hero's Journey cycle, the hero ventures beyond the boundaries of society into a land of the great unknown where he or she discovers, and returns with, a magical, mystical boon that has the potential to transform the culture at large. However, the hero on these journeys is not always a brave, strong, independent individual such as William Wallace, Parsifal, or Gilgamesh. There is another kind of cultural hero who often makes this same journey: the Trickster--reaching on back to Odysseus who went by "the man with no name" and oft concealed his identity and delayed his claim on immediate honor to serve a greater plan. As a willful violator of taboo, a mediator between worlds, and a character comfortable with ambiguity, the Trickster embodies qualities intrinsic to creative endeavors and symbolizes the "outside-the-box" thinking necessary for entrepreneurs. This dialogue will focus on what could be considered the most entrepreneurial player in the filmmaking process--the screenwriter--and how his or her channeling of the Trickster spirit contributes to the creative process and can help bring the boon of meaningful, impactful motion pictures to the world culture. 5 PM: FLINT DILLE & JOHN ZUUR ON WRITING FOR VIDEO GAMES moderated by Dr. E Midway through the journey of his life, Dante finds himself lost in a dark woods; and he realizes that in order to get to heaven, he's got to walk through hell. What begins with The Inferno ends in Paradisio, and the same classical themes are being explored in the Sin City video game, which is being designed, written, and directed by Flint Dille and John Zuur Platten. So join us as Flint Dille and John Zuur of the award-winning Chronicles of Riddick and Transformers video games talk about their multiple projects, their new book The Ultimate Guide to Video Game Writing & Design, and the future of the industry. Not only are Flint & John defining the merging of film and video games with their multiple projects, but they are also well-known throughout Hollywood for their friendly mentorship to upcoming talent. Red Mile Entertainment reports, "Accomplished game and animation veteran, Flint Dille, will spearhead the design, scriptwriting, story generation, and overall production of Sin City: The Game (working title). Dille has twenty years of game experience to his name, and has twice won Story of the Year for his work on The Chronicles of Riddick: Escape from Butcher Bay and on Dead to Rights. In addition to his solid game and animation credentials, Dille is also a close friend of Sin City creator, Frank Miller -- enough so that Miller named the storyteller in his epic 300 "Dilios." "Frank and I met during what I call our "professional adolescence" when he was doing the Dark Knight and I was doing the Transformers cartoon series," says Dille, "and we've been great friends ever since." About the Sin City game, Dille adds, "Frank and I have been having a party coming up with nasty stuff for the game. In true Sin City fashion, some old characters will return, new characters will appear and--without giving anything away--probably die horribly. It's great to be working with the Red Mile team on this project: They clearly share Frank's and my commitment to bringing a new and true Sin City to interactive life." As the graphics of video games approach photo-realism, opportunity abounds for entrepreneurs seeking to lend games emotional and narrative realism. From AI algorithms, to realistic, meaningful dialogue, writers, coders, and writer/coders are needed upon the wild west that is writing for and designing next-gen games. Flint & John's new book: Flint & John wrote the award-winning Chronicles of Riddick Video Game: From Flint & John's Chronicles of Riddick Flint & John's HJEF panel is dedicated to the memory of Gary Gygax. Gary Gygax 1938-2008 Flint writes, "Gary was mentor, friend, innovator, and 'hero's journey entrepreneur' with far-reaching influence. Not only did Gary create Dungeons and Dragons, publishing and selling the game himself in the early days, but his novel work ushered in an era of role-playing games which influenced and inspired an entire generation of video game designers and blockbuster RPGs--role-playing video games." So often it is that the classic innovator with a unique vision becomes the mentor to many, leading them across that threshold, so that they too can return on home with the elixir. Thanks from all of us, Gary--thanks for rendering your dreams real. 6 PM & ONWARD: Join us @ The Malibu Inn for networking/music!!

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable rights, that among these are life, liberty and the pursuit of happiness. --The Declaration of Independence

The only clause in the main body of the United States Constitution that mentions "Rights" states the following:

The Congress shall have power to . . . promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries; --The United States Constitution

Couple these two passages together, and one has the moral premise of Artistic Entrepreneurship & Technology. Every student ought be given the tools to create new ventures--to protect their intellectual property, and to pursue and profit from their dreams on their "Hero's Journey" into entrepreneurship. For it is along that journey that the long-term "wealth of nations" is generated.

Entrepreneurship has aspects of art--creation and the pursuit of higher aesthetics; and science--economics, finance, engineering, and physical invention. How these aspects, and many more--from intellectual property to corporate structures--combine to generate wealth, are part of an Epic Story that is told whenever an individual sets out to render their ideals and dreams real. Thus a most efficient way to study entrepreneurship--to unite its diverse aspects--is via Joseph Campbell's Hero's Journey.

As a new cornerstone in a classical liberal arts education, Artistic Entrepreneurship is for those seeking to make their passions their professions. This festival is dedicated to all those embarking on the "Hero's Journey" to create enduring wealth, be it a new venture, video game, indie film, record label, book, DRM system serving artists and musicians, or course.

The classic hero, from Odysseus on down, is one who serves. This moral premise pervades all enduring literature and entrepreneurial ventures, as expressed by John C. Bogle--the "student entrepreneur" who founded the $700 billion Vanguard fund based on an idealistic premise in his 1951 Princeton senior thesis. Mr. Bogle recently quoted his original thesis in one of his eloquent speeches--"After analyzing fund performance, I concluded that "funds can make no claim to superiority over the market averages," perhaps an early harbinger of my decision to create, nearly a quarter-century later, the world's first index mutual fund. And my conclusion powerfully reaffirmed the ideals that I hold to this day: The role of the mutual fund is to serve--"to serve the needs of both individual and institutional investors . . . to serve them in the most efficient, honest, and economical way possible . . . The principal function of investment companies is the management of their investment portfolios. Everything else is incidental."

Watch the academy-award-winning movie Braveheart, and you will see the very same moral premise at the film's center and circumference, as expressed by William Wallace's actions and his words to the Scottish Nobles--"There's a difference between us. You think the people of this land exist to provide you with position. I think your position exists to provide those people with freedom. And I go to make sure that they have it."

And Joseph Campbell, author of The Hero With a Thousand Faces which helped inspire Star Wars, The Matrix, The Lord of The Rings, and Dr. E's AE&T class wrote, "Man should not be in the service of society, society should be in the service of man. When man is in the service of society, you have a monster state. . ."

Entrepreneurship is the force that continually rights the world by rewarding those who serve--those who battle the bureaucracy with a better way. Entrepreneurship is an epic story wherein the world is continually "begun anew," as the humble risk-taker--the reluctant hero--the fount of lasting cultural and monetary wealth--happens upon an innovation, invention, or epiphany, and takes a risk in rendering it real for others.

The classic entrepreneur navigates on out while keeping the higher ideals over the bottom line, endures the road of trials en route to the countless showdowns with competitors and convention, siezes the sword, and returns on home with the elixir--with the rewards gained from risking their time, their talents, their passions, and their money in penning that novel, shooting that film, and creating that venture. And so often it is all based on some simple, pervading moral premise. For Google it is "Do no evil." For Apple it is "Think different." For Buffett it is "Our favourite holding period is forever." For Bogle, Wallace, and Campbell it is "institutions must serve." For this HJE Festival, it is "own the risk of the renaissance."

And our goal is to serve you with a most useful, informative, and inspirational day regarding how best to make your passion your profession, as we celebrate the words of that classic entrepreneurial document, "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."

The Congress shall have Power To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;

And so it is that, "American movies, television programs, music, books and computer software have surpassed traditional factory and agricultural products as our largest category of exports. --NCPA.ORG"

As the waves beckon any surfer with a board, entrepreneurship beckons any individual with a dream, and the digital revolution is fostering opportunities for indie creators to surf the renaissance of their choosing to financial freedom. Like by Dr. E's Artistic Entrepreneurship & Technology 101 class, this festival is devoted to provisioning you for your humble hero's journey into launching a venture--there is no higher adventure, for we climb mountains because they're there, but we become artists, creators, and entrepreneurs because it isn't there. Come newtork and learn the basics about incorporating, protecting IP, finance, and more.

Andrew, founder of Breitbart.com, founding member of The Huffington Post, author of Hollywood Interrupted, and founding member of The Drudge Report has seen it all since the very dawn of the internet in 1994, and he's building tomorrow's news/video portal. Few, if any, individual entrepreneurs see so much traffic to their sites as does Andrew. A frequent guest on the Dennis Miller show, we all keep telling Andrew he shoud be doing standup comedy. Join us for a most entertaining hour.